BEHIND THE STORY
BEHIND THE STORY OF THE KOPITIAM SERIES
Proudly presenting KTJ Kopitiam Series. Kopitiam holds a special place in the hearts of Malaysians as it embodies the rich heritage and traditions of our country. Translated as “coffee shop” in Hokkien, a Chinese dialect, the kopitiam is a vibrant hub where people gather, connect, and savor the flavors of Malaysia. One of the defining features of the kopitiam is its signature beverage—the “kopi,” or coffee. KTJ reimagine the idea, where we R&D and produced our very own Kopitiam Series with Coffee Pouch and Teh Tarik Pouch. Malaysian’s favorite drinks of all day and all night.
We marry the signature KTJ message of Malaysian colors to the design, with the collaboration of Mr. Aimman Hafizal, a young and blooming local artist. We have been talking about bringing forward the classic look of Malaysia’s Kopitiam to the forefront. With an exclusive fusion of art and retail! KTJ had the opportunity to work with Mr. Aimman Hafizal for this exclusive project. Allowing artists to reach a broader audience while providing KTJ with an authentic and creative touch.