BEHIND THE STORY OF THE KTJ KOPITIAM SERIES
Proudly presenting KTJ Kopitiam Series. Kopitiam holds a special place in the hearts of Malaysians as it embodies the rich heritage and traditions of our country. Translated as “coffee shop” in Hokkien, a Chinese dialect, the kopitiam is a vibrant hub where people gather, connect, and savor the flavors of Malaysia. One of the defining features of the kopitiam is its signature beverage—the “kopi,” or coffee. KTJ reimagine the idea, where we R&D and produced our very own Kopitiam Series with cute coin pouches and kuih-muih recycle bags. A mix of Malaysian’s favorite food and drinks!
We marry the signature KTJ message of Malaysian colors to the design, with the collaboration of Mr. Aimman Hafizal, a young and blooming local artist. We have been talking about bringing forward the classic look of Malaysia’s Kopitiam to the forefront. With an exclusive fusion of art and retail! KTJ had the opportunity to work with Mr. Aimman Hafizal for this exclusive project. Allowing artists to reach a broader audience while providing KTJ with an authentic and creative touch.
The Malayan Tiger
To convey the right message of empowering our community, the team alongside our designer came up with a few symbolic imageries to represent both KTJ and Malaysia. All of our Kopitiam Series comes with Malayan Tiger and her cub illustrations, blended into the overall design. It embodies the courageous and hardworking women of KTJ.
We aim that even the intricate details would speak volumes, conveying a positive message to the public and at the same time depicting Malaysian icons. We’re coming up with more products along this series, do stay tuned and watch this space for more exciting launch!